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People shop differently these days. Instead of going through the phonebook or yellow pages, which offers so little information compared to the Internet, or driving around and shopping in person, people will do searches on the Internet to find buying options and choose their preferred source.

This is especially true for personal services like hypnotherapy. If there are five hypnotherapists in a town, people using the Internet to select one will most likely choose the one that they can find the most information about. The basic level of information is the brochure-style information: location, specialties, services offered, pricing, contact information, and a testimonial or two.

AAPH Members: Participate in Research, Spring 2014

UPDATE: We have matched AAPH members to this study, and so we don't need any more volunteers for this opportunity. If you would like to be contacted about participating in future studies or hypnosis for charity programs, go ahead and send an email to the AAPH staff and let us know!

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AAPH is always on the watch for supporting hypnosis research, especially when it centers on medical hypnosis and hypnoanesthesiology.

Presently (April-May 2014) a study is about to begin to document the effects of hypnosis during surgery for improving patient comfort during recovery. Specific parameters for a pre-recorded induction have been developed for English-speaking and Spanish-speaking patients, and each of these sessions need a professional hypnotherapist to create and record the induction. You'll be able to put your own professional touches around a set of specific post-hypnotic suggestions.

Planning an MP3/CD Audio Product Line

Many hypnotherapists consider sales of pre-recorded audio sessions as one of their most valuable income streams. Some sell them to clients, some sell them at workshops and conferences, and some sell them on the Internet. Some sell them in all those places. Some professionals make more money selling MP3's and CD's than they make in office visits.

An audio product line can certainly add a nice stream of additional income while boosting your fame and visibility. Audio products can also serve numerous business benefits, such as demos and "try it now" experiences on your web site, incentives and give-aways for marketing, contests and registrations, and perhaps most importantly as a way for potential clients to get to know you and your style before they book a session with you.

What is Hypnotherapy Like?

What is happens during a hypnotherapy session?

What is a hypnotherapy session like?

These are questions that tend to come up a lot, as many people are relatively unfamiliar with the concept of hypnosis used for therapeutic purposes. Unless, of course, they've had some experience with it themselves already.
If the latter is the case, then I tend to get more questions like "Isn't it interesting how the mind/body connection works?" and "Isn't hypnotherapy great?" To both of which I have to agree wholeheartedly!

If you are one of the number of folks out there who has never tried or even heard of hypnotherapy but would like to more about it, here's an introduction to get you started:

During a session of hypnotherapy, the client is guided through any number of techniques led by the therapist in order to enter more a relaxed state of mind and body (often times referred to as a "trance" state), with the ultimate goal of either (1) eliminating or reducing a negative pattern of behavior or a thought process, or (2) increasing or inducing a positive behavior or attitude. Very often the aim of a session can encompass both of these goals.

Hypnosis in Surgery, Journal of the National Cancer Institute

The Mind Prepared: Hypnosis in Surgery
by David Spiegel, MD, Department of Psychiatry and Behavioral Sciences, Stanford University School of Medicine

Along with an excellent set of references, this article is a very good summary of the state and factors of using hypnosis to reduce the pain and anxiety that cancer patients (or any surgery patient, really) feels. The first study mentioned is a 2007 randomized trial of 200 patients. A quote:

This brief hypnotic preparation was sufficient to produce a statistically significant reduction in the use of propofol and lidocaine; yet despite this, patients in the intervention group reported less pain, nausea, fatigue, discomfort, and emotional upset than did patients in the control group. Doing good also meant doing well, in that the use of hypnosis also resulted in a cost savings of $772.71 per patient, due largely to shorter time in the operating room—an average of 10.6 minutes.

The article goes on to mention the studies and work of Lang and colleagues, who completed a series of earlier studies that showed similar results.

Viewing Real-time Brain Activity: only a matter of time before it meets with hypnosis

I love TED Talks. If you haven't discovered them yet, you are in for an amazing treat. You can find them at, on YouTube, and now bundled into like-topic "seasons" on NetFlix.

In this TED talk (see below), the speaker mentions three ways we have had available to change the brain's operation: the therapist's couch, drugs, and the knife. He then says that this way of using real-time brain MRI imaging as the most advanced bio-feedback machine yet created will be the fourth way we can alter the brain's operation and wiring.

I'm guessing he is bundling hypnosis into the 'therapist's couch' method, though that is a bit like bundling swimming into the physical therapist's office. Hypnosis is something anyone can do, even by themselves once they know how. We all visit various levels of trance each day as part of the normal operating of our minds and bodies.

"Hypnosis is now available to patients at some of the most respected medical institutions in the country"

An article in the New York Times talks about hospitals now starting to act on data from years of studies on using hypnosis to help make medical treatment faster, easier, less traumatic and less expensive. Quoting the article:
A study by radiologists at Harvard Medical School, published in 2000, found that patients who received hypnosis during surgery required less medication, had fewer complications and shorter procedures than patients who did not have hypnosis. In a follow-up study in 2002, the radiologists concluded that if every patient undergoing catheterization were to receive hypnosis, the cost savings would amount to $338 per patient.

...hypnosis is now available to patients at some of the most respected medical institutions in the country, including Stanford Hospital, the Cleveland Clinic, Mount Sinai Medical Center and Beth Israel Medical Center in New York.

While the effects are impressive, they are hardly widely known yet.

Another study finds that hypnosis provides effective treatment for Irritable Bowel Syndrome

Science Daily reports, Hypnosis Provides Effective Treatment for Irritable Bowel Syndrome, Study Suggests.

The University of Gothenburg, Sweden, is one of the few but growing number of Universities to undertake hypnosis research. This study was designed with the idea of using hypnosis in ordinary healthcare. The article summaries the success in a recent year-long study as well as follow-ups on two other studies which show outstanding results for long-term effectiveness of hypnosis for IBS.

"The conclusion is that hypnotherapy could reduce both the consumption of healthcare and the cost to society, and that hypnosis therefore belongs in the arsenal of treatments for IBS," to quote Researcher Magnus Simrén.

Hypnosis in virtual worlds help burn victims with pain

Oregon Live ran this story about a new technology being used at the Oregon Burn Center at Legacy Emanuel Medical Center in Portland: virtual reality hypnosis for dressing changes for burn victims.

Dressing changes are extremely painful but need to done multiple times per day, sometimes for weeks. They are definitely the "sore spot" in burn care, elevating the stress and tension in patients that slows healing and has patients thinking of ways to avoid it, bringing on compliance problems.

Patients are distracted by flying and performing tasks using a computer mouse in an immersive virtual world called SnowWorld with hypnotic scenery, music and pacing.

In clinical trials, burn patients using SnowWorld reported 35 to 50 percent reductions in pain. The system was developed at the University of Washington by research scientist Hunter Hoffman and psychologist David Patterson, with input from burn care experts at Harborview Burn Center in Seattle.

Patterson's group has received a grant from the National Institutes of Health for a controlled clinical trial of virtual reality hypnosis for chronic pain.

Read the story of Randy McAllister, a patient that has used the technology, in the Oregon Live article.

AAPH Summer Open House: Weds, June 6th at 7pm (Portland, OR)

AAPH is holding an Open House this summer, "Exploring Hypnotherapy as a Career", on Wednesday, June 6th, from 7pm-8:30pm. Our seating is limited to 25 people, so be sure to RSVP and come early!

Katin Imes, 2012-2013 President of AAPH, will be on hand to answer all your questions about what it is like to be a professional hypnotherapist, or about using hypnotherapy as an additional modality with your healing or professional health services.

Demonstrations, discussion and an industry update are all part of the evening, as well as complimentary refreshments. Learn about using hypnotherapy for pain control, stress management, weight control, smoking, chronic conditions, and self-discovery through things like past life regression and the time-line lab.

The Open House will be at easily the most fun venue of the year: The steamer ship that is The Oregon Maritime Museum, docked right in Tom McCall Waterfront Park in downtown Portland! As you know, it is Rose Festival and Fleet Week, so there will be the big Navy ships docked as well as the Fun Fair in the Park. So make your way around to the blue awning that says, "Oregon Maritime Museum", and come aboard! [MAP]

Pictures of Oregon Maritime Museum, Portland

This photo of Oregon Maritime Museum is courtesy of TripAdvisor

Seating is limited, and this is sure to be a lovely evening on the river! RSVP now to reserve your spot! And we'll see you there!