Business Booster: Offer a Free sample MP3 session

Hypnotherapists everywhere are discovering the extra business income available from selling MP3 hypnosis (recorded audio sessions) online. A few hypnotherapists are really making a lot of money this way.

I certainly recommend getting as many of your own MP3 audio sessions as possible up on the Internet for sale, and there dozens of ways to do that. You have all kinds of options, from services like Amazon that will take care of everything for you (and take 60% of the sale) to operating your own shopping cart (where you keep 100% of the revenue) and every combination in between.

Be sure to mention at the beginning of each session that the suggestions and imagery included in the MP3 sessions are generic, and that the advantages of seeing a hypnotherapist in person include personalized suggestions and world-model as well as customized imagery of your preference, and that these things do make a significant difference. This helps potential clients understand why they would want to call you and book an appointment.

I have a strong recommendation for hypnotherapists. Regardless of whether you have a hundred MP3s in your shop for sale or you have never created an MP3 before, make it a priority to get a free MP3 download on your web site or web page. (Yes, the Office Pages program here on the AAPH web site does support free MP3 downloads! Contact the AAPH office for more information).

Why? Three very big reasons, and all three are a big win-win for everyone.

Promote Yourself and Get Some Internet Fame
First, it is excellent promotions for you. It is a terrific way for people to hear your voice and experience what it would be like to have you as their hypnotherapist. This kind of personal experience is exactly what people need to make the decision to come in for private sessions, and it makes you compare really well to other hypnotherapists. It is a great way to get new clients calling, and it establishes and circulates your name and business on the Internet.

Support the Entire Hypnotherapy Industry
Second, it helps the entire industry. People that have never experienced hypnosis before can experience it in their own homes on their own schedule, and the session they experience is from a responsible professional - well structured, well produced and effective - all for free! This means a higher awareness of hypnosis and how it works. It is likely that your free MP3 will be downloaded by people all over the world. Many of them won't be able to book a personal appointment with you due to location, and that's fine: if it gets them to call a hypnotherapist near them and book a few sessions, then that's wonderful for the industry. As hypnotherapists from other parts of the country also offer MP3s (free or otherwise), you'll benefit from locals in your area wanting in-person sessions as well.

Another way this helps the industry is that it raises the bar overall for quality hypnotherapy audio on the Internet. There are some poor-quality, free downloadable sessions circulating from untrained amateurs and pushy salespeople that are giving people poor impressions of hypnosis and hypnotherapy. Let's give people some professional quality to compare.

Help Our Country, Friends & Neighbors on Main Street
Third, it helps the entire country. There is no doubt we are in a very stressful economy, and we aren't done with all the fallout yet. As unemployment insurance runs out and the savings accounts empty out and the job market continues to either degrade or slog along above 9%, people are just going to be getting more and more stressed... and desperate... and afraid... and that's not going to help anything, anywhere.

By having many free MP3 hypnosis sessions available for relaxation, generic good health and healing, positive outlooks, creative problem solving, confidence, long-term view and creating new options, we'll be able to help calm an entire segment of the American population and connect them with their resourceful selves. That one thing alone can make a meaningful dent in the suffering and crime that can come from a merciless economic situation. Just giving people options for free ways to become a little more healthy, a little more positive, a little more calm and a little more confident can make a really big difference in their lives. It's just what people need right now.

If you haven't yet learned how to record a digital audio session or create an MP3 audio file, now is the time to learn. Just as hypnotherapists learned more about audio recording, microphones, mixing tapes with voice and music, and recording live sessions than professionals in other industries in the past, we will now learn how to make quality digital audio. AAPH will be offering free or low-cost workshops to members, both live and online, in digital audio tools and methods in the near future. If you would like to reserve a seat in the first group, go ahead and email us, and we'll hold a seat for you.

You can make our world a little bit better place while promoting yourself and your business with one free MP3. It's a win-win that can really make a difference right now.