The American Association of Professional Hypnotherapists is a worldwide organization that promotes communication between professionals for the promotion and development of ethical methods, techniques, and standards in the field of hypnotherapy.
This study, done at North Shore Medical Center, Salem, Massachusetts, compares four ways of quitting smoking - hypnosis, nicotine replacement therapy (NRT), hypnotherapy plus NRT, and abrupt cessation without other treatment (cold turkey) - and finds hypnosis to be the most effective method.
The results of the study were presented here on October 22 at CHEST 2007, the annual meeting of the American College of Chest Physicians.
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