The American Association of Professional Hypnotherapists is a worldwide organization that promotes communication between professionals for the promotion and development of ethical methods, techniques, and standards in the field of hypnotherapy.
When you hear about the Internet, you hear about blogs (short for "web logs"). A blog is a way of adding content to a web site, usually sorted in reverse-chronological order of posting date. This means the most recent blog post is always the first one showing.
When blogs first became popular on the Internet, they were best known as diaries or personal web sites. They were often used as a way to keep family and friends up to date.
Professional Blogging Takes Hold
Now, however, blogs have emerged as a powerful way to connect with customers and markets. Some bloggers make their living just by writing excellent blogs! (As an extreme example, the Steve Pavlina blog grosses over $40,000 per month as of Sept 2007). While that isn't the goal of the AAPH Professional Blogger's Program, companies have discovered that blogs are the new power marketing force on the Internet. Blogs are personal, they generally represent real people, and readers feel genuine connections from them.
When you blog as a professional, it establishes you as a knowledgeable, open and sharing industry "thought leader" in a personal way. This is very attractive to new clients and very reinforcing for current and past clients. People get to know you and become familiar with you, even without meeting you.
Many Blogging Options and Questions
However, if you aren't blogging already, there are many questions you may encounter when getting started. Where should I blog? Does it matter which blogging platform I choose? How do I get traffic to my blog? Do I have to pay a service provider for the blog web site? How do I get my blog registered with search engines like Google?
AAPH Offers Full Professional Blogging to Members
A new member benefit of AAPH is a fully-functional blogging platform. The AAPH site is registered with Google and other search engines, and draws a significant amount of internet traffic. Our new blogging service is free to members. This is your opportunity to have a professional blog, adding to your professional presence on the Internet, hosted on the AAPH web site. What a great way for the world to see you!
We have a set of Frequently Asked Questions About Professional Blogging, so check them out and get started! It's easy and it's a cornerstone of good business in the information age.