Business Tools

AAPH offers a free service to its members: online in-take forms for their clients.

The client is presented with a single-page form that includes sections for Contact Information, Hypnosis Goals, Medical and Doctor Information, and current Life Status including recent life changes, stresses, sleep, exercise, diet and spirituality.

The client chooses a link from your AAPH profile page and is taken to the form. Once completed, you are emailed that there is an in-take form that has been submitted to your account. The form information is not sent through email, since email is insecure.

Then, you log into your account and choose "In-Takes" from the left-side panel. From there, you may review and even print the in-take information from your client.

It's simple, it's easy, and it is an effortless way for you to have a modern and streamlined system to offer quick in-take for your clients. It can even be used from smartphones, netbooks and iPads.

Activate your Online In-take Form

To enable the online In-Take forms for your use, follow these steps:

1. Click on "My account" in the left-panel menu
2. Click on the "edit" tab

by Katin Imes

A number of members have asked me about SEO, or Search Engine Optimization, for their web sites lately. There is a lot of confusion and hubub around this topic, and I want to supply some big-picture about it that will hopefully calm concerns about it.

SEO "experts" will make it sounds like being listed at the top of Google is your number one business goal (PS - it isn't). "SEO has made fortunes and broken fortunes," they'll say. "You can't get new customers if they can't find you," they'll say. They'll say that they have a "secret bag of tricks" they use to get your site listed at the top of the search results. And they'll use their bag of tricks on your site for the low, low price of only... whatever.

While there is a grain of truth in all these soundbites, and the technical aspects of SEO are a fascinating puzzle and challenge for some people, the average hypnotherapist with a web site shouldn't be too concerned about spending money on SEO.

My advice to hypnotherapists is: don't worry about SEO, and certainly don't pay someone to "boost your site rankings" through SEO.

The number one thing you need to be successful in your own business as a hypnotherapist is confidence. When you are talking to people about hypnosis and yourself, confidence is the magic element that will engage their curiosity.

This downloadable article covers eight important factors for building your confidence as a hypnotherapist, and then using that confidence to grow your business.

Just click here to download your copy!

The number one thing you need to be successful in your own business as a hypnotherapist is confidence. When you are talking to people about hypnosis and yourself, confidence is the magic element that will engage their curiosity to listen to you, and inspire their trust to believe in you.

This downloadable article covers eight important techniques for building your confidence as a hypnotherapist, and then using that confidence to grow your business.

Just click the link below to download your copy!

We are seeing disruptive the effects of the Internet and new technology on the traditional forms of media advertising: newspapers and radio are struggling to find their new niches, and even television viewing hours are down (along with advertising revenue).

Meanwhile, 2008 showed beyond a shadow of a doubt that the Internet is the new place for finding goods and services, as well as information about whatever it is that consumers want. Blogging proved to be the marketing darling of the year.

AAPH is committed to helping its professional members thrive in this new age of advertising, marketing and 21st century business. Listen to this five-minute podcast from AAPH President and technologist Katin Imes to learn more about how professional blogging can help you.

Click here to listen to AAPH EP-001: An Introduction to Professional Blogging.

When you hear about the Internet, you hear about blogs (short for "web logs"). A blog is a way of adding content to a web site, usually sorted in reverse-chronological order of posting date. This means the most recent blog post is always the first one showing.

If you are looking for books about hypnosis in other languages, we you search for the book by title on a major Web site servicing the speech community of the language you’re looking for. Amazon, for example, has sites dedicated to Japan, Austria, Germany, and France as well as a listing of Spanish-language books.

Information and Background for the Changes in Directory Listings

PRESS RELEASE

Portland, OR - October 25, 2007 - This week, AAPH opened a virtual conference center in the new, 3D Virtual Environment known as Second Life. Presently boasting over ten million members and an active economy of over $1 million US dollars spent in-world every day, the virtual world created by San Francisco based Linden Labs can be used for virtual meetings, online classes, exploration, entertainment and events such as live music concerts, art gallery shows, and gaming. Education is one of the main areas of development and interest for the technology.

AMERICAN ASSOCIATION OF PROFESSIONAL HYPNOTHERAPISTS
CODE OF ETHICS

AAPH Code of Ethics and Professional Standards apply to practicing hypnotherapists and other multidisciplinary group professionals. All members must adhere to the Code and Standards established.

AAPH members are dedicated to the enhancement, dignity and potential of hypnotherapy and the uniqueness of each individual, thus striving for continual professional advancement in the field.

As an AAPH member, I pledge to:

1. Neither claim nor imply professional qualifications exceeding those possessed by me and I take responsibility for correcting any misrepresentations.

2. Maintain confidentiality between hypnotherapist and client, unless unlawful issues dictates otherwise.

3. Maintain respect of the client and awareness of the intimacy of the client relationship. I avoid engaging in activities, which may include, but are not limited to, those of a sexual nature, or that seek to meet my personal needs at the expense of that client.