Resources, Information and Continuing Education

FAQ's: Getting your school listed on AAPH

How can I qualify for a listing and link to my school?

AAPH provides a Hypnotherapy Schools page to the public, intended for use by individuals that are looking to train and become certified hypnotherapists and for professional hypnotherapists looking for continuing education and specialty training.

When people are looking for a school to attend, they want to know:

  1. What classes, programs and courses are offered?
  2. When are they offered? How many hours is each class and course?
  3. What is the cost of each class or course?
  4. What certificates are provided? What is the level of certification for each course?
  5. Where is the school located? Where do I attend classes?
  6. How do I register for classes? What are the admission policies and requirements?
  7. Who is teaching? Who is on staff? What are their qualifications and background?
  8. What is the history, status (state licensing, continuing education provider, etc.) and affiliations of the school?
  9. What materials are required for each class? What materials are provided?

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Recent News Items

 

Hypnosis in Surgery, Journal of the National Cancer Institute

The Mind Prepared: Hypnosis in Surgery
by David Spiegel, MD, Department of Psychiatry and Behavioral Sciences, Stanford University School of Medicine

Along with an excellent set of references, this article is a very good summary of the state and factors of using hypnosis to reduce the pain and anxiety that cancer patients (or any surgery patient, really) feels. The first study mentioned is a 2007 randomized trial of 200 patients. A quote:

This brief hypnotic preparation was sufficient to produce a statistically significant reduction in the use of propofol and lidocaine; yet despite this, patients in the intervention group reported less pain, nausea, fatigue, discomfort, and emotional upset than did patients in the control group. Doing good also meant doing well, in that the use of hypnosis also resulted in a cost savings of $772.71 per patient, due largely to shorter time in the operating room—an average of 10.6 minutes.

The article goes on to mention the studies and work of Lang and colleagues, who completed a series of earlier studies that showed similar results.

Viewing Real-time Brain Activity: only a matter of time before it meets with hypnosis

I love TED Talks. If you haven't discovered them yet, you are in for an amazing treat. You can find them at TED.com, on YouTube, and now bundled into like-topic "seasons" on NetFlix.

In this TED talk (see below), the speaker mentions three ways we have had available to change the brain's operation: the therapist's couch, drugs, and the knife. He then says that this way of using real-time brain MRI imaging as the most advanced bio-feedback machine yet created will be the fourth way we can alter the brain's operation and wiring.

I'm guessing he is bundling hypnosis into the 'therapist's couch' method, though that is a bit like bundling swimming into the physical therapist's office. Hypnosis is something anyone can do, even by themselves once they know how. We all visit various levels of trance each day as part of the normal operating of our minds and bodies.

"Hypnosis is now available to patients at some of the most respected medical institutions in the country"

An article in the New York Times talks about hospitals now starting to act on data from years of studies on using hypnosis to help make medical treatment faster, easier, less traumatic and less expensive. Quoting the article:
A study by radiologists at Harvard Medical School, published in 2000, found that patients who received hypnosis during surgery required less medication, had fewer complications and shorter procedures than patients who did not have hypnosis. In a follow-up study in 2002, the radiologists concluded that if every patient undergoing catheterization were to receive hypnosis, the cost savings would amount to $338 per patient.

And:
...hypnosis is now available to patients at some of the most respected medical institutions in the country, including Stanford Hospital, the Cleveland Clinic, Mount Sinai Medical Center and Beth Israel Medical Center in New York.

While the effects are impressive, they are hardly widely known yet.

Another study finds that hypnosis provides effective treatment for Irritable Bowel Syndrome

Science Daily reports, Hypnosis Provides Effective Treatment for Irritable Bowel Syndrome, Study Suggests.

The University of Gothenburg, Sweden, is one of the few but growing number of Universities to undertake hypnosis research. This study was designed with the idea of using hypnosis in ordinary healthcare. The article summaries the success in a recent year-long study as well as follow-ups on two other studies which show outstanding results for long-term effectiveness of hypnosis for IBS.

"The conclusion is that hypnotherapy could reduce both the consumption of healthcare and the cost to society, and that hypnosis therefore belongs in the arsenal of treatments for IBS," to quote Researcher Magnus Simrén.

Hypnosis in virtual worlds help burn victims with pain

Oregon Live ran this story about a new technology being used at the Oregon Burn Center at Legacy Emanuel Medical Center in Portland: virtual reality hypnosis for dressing changes for burn victims.

Dressing changes are extremely painful but need to done multiple times per day, sometimes for weeks. They are definitely the "sore spot" in burn care, elevating the stress and tension in patients that slows healing and has patients thinking of ways to avoid it, bringing on compliance problems.

Patients are distracted by flying and performing tasks using a computer mouse in an immersive virtual world called SnowWorld with hypnotic scenery, music and pacing.

In clinical trials, burn patients using SnowWorld reported 35 to 50 percent reductions in pain. The system was developed at the University of Washington by research scientist Hunter Hoffman and psychologist David Patterson, with input from burn care experts at Harborview Burn Center in Seattle.

Patterson's group has received a grant from the National Institutes of Health for a controlled clinical trial of virtual reality hypnosis for chronic pain.

Read the story of Randy McAllister, a patient that has used the technology, in the Oregon Live article.

Centuries of Hypnosis Books: FREE on Google Books

We've certainly come a long way. Or have we? Ever wonder what basic tenants of hypnosis are the same as they were a century ago? Can you spot hypnosis disguised as other "miracle modalities" from the nineteenth century? Are you able to discuss the development of hypnosis through the decades, what they had plain "wrong" back when, and why the modern shifts in models and techniques are more effective?

If these kinds of questions have ever crossed your mind, and if you have a few minutes until your next client appointment, you might want to check out all of the free ebooks on Hypnosis available on Google Books. You can read them on your desktop, laptop, and now also on your iPad or phone using the Google Books app.

http://books.google.com/ebooks?q=hypnosis&as_brr=4

Explore centuries of hypnosis literature, discover where some of the most persistent (and annoying) myths about hypnosis originated, and brush up on your fodder for sparkling party conversations by browsing scores of books dating from the early 1800's through the 1970's. Newer titles are available for purchase as ebooks, too.

Hypnobirthing in the news

WTSP News in Tampa Bay, FL has done a couple of stories on the success of hynobirthing. Probably because their own TV reporter Heather VanNest was quite impressed when she used hypnosis for the birth of her child. She wrote a blog post about it here:

http://www.wtsp.com/feature/naturalhealth/article/190304/177/HEATHERS-BL...
(with video)

People seem to remember when the stars, models and public figures do things, and perhaps that's why people are impessed that actress Jessica Alba and Victoria Secret model Miranda Kerr (married to Orlando Bloom) both used hypnosis for a medication-free birth. WTSP story here:

http://www.wtsp.com/news/health/article/205032/12/Victoria-Secret-model-...

Hypnosis successful in quitting the chewing tobacco

The San Jose Mercury news ran an article about San Francisco Giant's Bruce Bochy using hypnosis to quit his longtime addiction to chewing tobacco, with some comments about the process and mystery of it all.

http://www.mercurynews.com/health/ci_18639348 -- (Aug 8, 2011)

Quotes from the article:

"I'm a believer," said Murphy, who joined the Giants as a bat boy when the franchise moved West in 1958.

"It's been the best $300 I ever spent," Hayes said. "It's weird to see how it works." (Hayes also quit chewing via hypnosis)

Bochy agrees. He already would have spent well more than $300 on dip by this point in the season, he said.

These were one-session successes, though long sessions (3.5 hrs), by medical hypnotherapist Dr. AlVera Paxson, who lives in Scottsdale, AZ. ( http://medical-hypnotherapy.com/ )

The story was on the AP News wire and carried in several other publications.

CBS Photo Gallery: Hypnosis: The new anesthetic?

CBS News has added a nice 10-photo gallery of a patient undergoing thyroid surgery using hypnosis instead of a general anesthetic.

It's wonderful to see mass-media mentioning hypnosis, especially in such useful and close proximity to doctors and hospitals. It's also sobering to see the minimal commitment that is often made to hypnosis. This nice gallery of photos is quick to mention that "if the patient ever feels any pain, they are immediately given a shot," and "hypnosis is used only in low-risk operations that are also using local anesthetic". It fails to mention, for example, that hypnosis has been a life-saving alternative for even major surgeries in cases where general anesthetic could not be used.

One doctor is quoted as saying, "If we could get more research on the right patient groups that would benefit from (hypnosis), that would be wonderful."

More...

Member's Workshop, Mar 1: Your Business Internet Presence

Deciding what, when and how much to do on the Internet for your business
Tuesday March 1, 2011, 6pm-7:30pm Eastern Time / 3pm-4:30pm Pacific
This is a 90-minute conference-call format Q&A and workshop.

2009 research revealed that when searching for products and personal services, 83% of shoppers in the USA will search the Internet before checking the phone book. We've been hearing over the last three years that the results from phone book ads have been strongly declining for hypnotherapists. Some blame the economy or believe hypnotherapy is declining as a personal service, but in reality, all that really changed is that people shop differently for personal services now.

Still, the Internet is a boggling and complex thing. Internet marketing is the new "get rich quick" peddle, and thousands of people claim to be selling you the secrets to it.

Member's Workshop: Mastering Impromptu Inductions, Jan 19th

=== FREE TO AAPH MEMBERS ===

Sorry, this workshop is presently not available to the public; only AAPH members can attend.

AAPH presents a new workshop in the new "Being Hypnotic" series. This is a 90-minute teleconference audio workshop in a participative round table format. Professional Hypnotherapists will be sharing their ideas and expertise during the workshop, and often new refinements and advancements are made to techniques in this style of workshop.


Workshop #1: Mastering Impromptu Inductions
Techniques for Using Natural Trance Patterns for Rapid Inductions
January 19, 2011, 6pm-7:30pm Eastern Time / 3pm-4:30pm Pacific

Sometimes, it is useful to present hypnosis as something different, something that will surprise and delight the client. Other times, it is advantageous to present hypnosis as something familiar, something the client already does well naturally.

For those latter times, using natural trance reference states to quickly bring your client into a nice, natural trance can be the key to truly "being hypnotic" and creating impromptu inductions that are extremely effective with the subject.

No need to memorize scripts or repeat patter-sounding lines with this technique. Create an induction using an introductory framing, a few key questions, a few blending methods and close observation of the subject.

Come learn and discuss these techniques on our January Member's Workshop, Wednesday, January 19th at 3PM Pacific / 6pm Eastern. Free to AAPH members. Log into the web site and RSVP here to get the conference call number and entrance code.

We look forward to having you there! Log in and RSVP now.

Online In-Take Forms: Member Instructions

AAPH offers a free service to its members: online in-take forms for their clients.

The client is presented with a single-page form that includes sections for Contact Information, Hypnosis Goals, Medical and Doctor Information, and current Life Status including recent life changes, stresses, sleep, exercise, diet and spirituality.

The client chooses a link from your AAPH profile page and is taken to the form. Once completed, you are emailed that there is an in-take form that has been submitted to your account. The form information is not sent through email, since email is insecure.

Then, you log into your account and choose "In-Takes" from the left-side panel. From there, you may review and even print the in-take information from your client.

It's simple, it's easy, and it is an effortless way for you to have a modern and streamlined system to offer quick in-take for your clients. It can even be used from smartphones, netbooks and iPads.

Activate your Online In-take Form

To enable the online In-Take forms for your use, follow these steps:

  1. Click on "My account" in the left-panel menu
  2. Click on the "edit" tab

AAPH "Office Page" Program

Any AAPH member can be set up with their own "Office Page" (is what we call them) on the AAPH web site, which can include:

  • a picture of you (you can upload or email a digital photo to AAPH staff)
  • your business address and contact information
  • a section for specialties
  • a section for education
  • a section for "about" you - background, outlook, approach, other healing modalities used or incorporated, etc.
  • a section for certifications and awards
  • a section for fees and payment information
  • a list of the articles you have posted at the AAPH web site (members can post articles anytime)
  • a list of the blog posts you made on the AAPH web site (this is in conjunction with our professional blogging program, also free to members)

Your office page is accessed via a custom web address at aaph.org; usually your name. You can print this address on cards, flyers, presentation slides, web posts, etc. For an example office page of one of our lifetime members, Krys Call, see http://aaph.org/kryscall.

AAPH Continuing Education Classes & Events

AAPH offers continuing education events and classes for hypnotherapists in both hypnosis skills and business skills. Some are free to members, others are subsidized by AAPH to be very low cost to members.

About AAPH Online Course Instructors

We draw our instructors from our own community and staff, meaning that every instructor is also a certified hypnotherapist that has operated a full-time service business of their own. In this way, we ensure that the instructors understand what it is like to be in your shoes as well as has the full industry vocabulary.

This makes it possible for the AAPH courses to be framed in the terms that are native to hypnotherapists. It also means that the issues, techniques and answers are based on the kinds of business issues that professional hypnotherapists face everyday.

Come to AAPH classes to learn more about:

  • Using the Internet for business, with topics like:
    • marketing and Internet presence
    • finding resources and references
    • professional blogging
    • social networking for business
    • doing client sessions via Internet audio/video chat
  • ecommerce
  • Producing MP3 audio hypnosis sessions for clients and for sale
  • Business record keeping on computer

AAPH Podcast: An Introduction to Professional Blogging

We are seeing disruptive the effects of the Internet and new technology on the traditional forms of media advertising: newspapers and radio are struggling to find their new niches, and even television viewing hours are down (along with advertising revenue).

Meanwhile, 2008 showed beyond a shadow of a doubt that the Internet is the new place for finding goods and services, as well as information about whatever it is that consumers want. Blogging proved to be the marketing darling of the year.

AAPH is committed to helping its professional members thrive in this new age of advertising, marketing and 21st century business. Listen to this five-minute podcast from AAPH President and technologist Katin Imes to learn more about how professional blogging can help you.

Click here to listen to AAPH EP-001: An Introduction to Professional Blogging.

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