This is about as main-stream as it gets!
This article:
Can Hypnosis Snuff Out a Smoker's Cigarette Habit?
June 23, 2008
...will likely bring many more party questions, sitting-next-to-you-on-the-airplane questions, and more clients to your door. It talks about the study (abstract available online, not free) done at the San Francisco VA Medical Center and the University of California-San Francisco, and published in the May issue of Nicotine & Tobacco Research.
The US News article also mentions effectiveness of hypnotherapy for depression and managing diabetes, though both in conjunction with smoking cessation.
This one is certainly good news for hypnotherapists everywhere, and is definitely worth printing out and placing in your office binder.